Now your ecommerce can help to build a better world. Furthermore, this advantage is positive for your brand image. Such companies promotes loyalty and creates trust, because customers highly appreciate this kind of initiatives.

Your clients now will be able to contribute in charity/donation/support by buying Donate And Shop Items at your store so there will be a win win situation for all sides:
1) You as a store owner will benefit from growing customers
2) The people who will be shared the collected donations.
3) And your customers who will buy and get items from your website and also additionally, they will perceive that your ecommerce is committed with the world challenges.

Start selling new type of items, start sharing with the ones in need. Make the world a better place to be.